YouTube is an influential marketing or advertising platform that a business or a company needs to utilize or make use of, of course in an honest way. In order to be successful or get enormous fame in you tube, it’s essential to know the processes of ranking you tube videos. Moreover, every you tuber’s target should be to be in the top position or high ranking category. There are several ways for ranking you tube videos. Among them the first one is video name. The most common optimization error is inappropriate naming structure. This basically occurs in two places: One is the video title and the other one is the raw video file. To help find out the content, the algorithm observes the raw file, as youtube cannot actually see the content of the video. So, the title of the video should be unique and catchy. Just by reading the title the audience should be encouraged to watch the video. When they start watching the raw video file they should not be the victim of boredom and close the video. If that happens then the videos will not be ranked in a high category. The second process to get a high ranking on youtube videos is video description. It’s really important to add a link to the website. On the contrary, the video description should be unique. It should not have any similarities with that of other websites, neither should it be copy pasted from other websites. The video description must be a minimum of 200 words. Throughout the description, synonym keywords should be used. Identical keywords twice must not be used. You tubers can also try to write the transcript of the video. This can be done through freelancers on fiver, due to consuming a lot of time. The third process is creating a playlist. They insert an additional layer of signal to notify youtube what the video is about. A brand new original playlist with synonym keywords should be created for every videos. The fourth process for ranking you tube videos is optimizing our own channel page. To aware the algorithm about our content, our very own channel page is another grand opportunity. To bring our you tube videos in high ranking list, it’s necessary to fill out the subsequent four aspects of our profile: The first one is channel art. Having a profile picture with a decent background enables users to understand our page or website properly. Google’s sole aim is to enhance the experience of users. We should not forget to pursue SEO best practices for images , when uploading our pictures. The next aspect is subscription. Through the subscription of dominant you tube channels with related content we are transferring small signals of association to you tube. Therefore, you tube is a valuable and powerful platform, if it’s utilized honestly and effectively. The importance of video marketing will enhance as we progress towards the future. So it’s vital to follow the above steps to achieve a great success in ranking you tube videos with flying colors.